Web and Social Media Marketing
Managing web tools is fundamental in the digital era. This course provides the participant an overview of the main digital marketing channels, tools and strategies.
Session 1: Digital marketing landscape and opportunities (2h)
The session offers an overview of digital marketing channels to understand the process of setting digital marketing goals, measuring the results and adapt the strategy.
Session 2: Digital marketing channels (2,5h)
This session is focused on social media tools which implement the digital marketing activities in the field of tourism with special attention on the mobile devices role.
Session 3: Search engine optimization and search engine marketing (2h)
This session provides the explanation of the main concepts and functioning systems of SEO and SEM to understand keywords role in marketing.
Session 4: Integrated marketing communication and storytelling (1,5h)
This session provides the participant with practical tips about posts editing, images and videos selection and hashtag use to build a successful social media interaction.